Digital card or physical card — which should you actually send?

The short answer: send a physical card when there's already a gift being handed over or mailed — a printed keepsake card travels with it. Send a digital card when the occasion is an event, like a wedding or a party, where guests scan a QR code live. Either way, the private album behind it works the same.

The question sounds like a preference — digital or physical — but it's really a question about the event the card is for. Some moments have something to put in someone's hand. Others don't, and forcing an object into them is where the mistake happens.

When a physical card is the right call

A physical keepsake card makes sense whenever a gift is already being handed over or mailed — a birthday, an anniversary, a bouquet from a florist, a box arriving on someone's doorstep. It travels with the object it accompanies, and its printed presence signals, before anyone scans anything, that there's more here than the gift itself.

• Solo Keepsake — a printed card and a private digital album, for one recipient.
• Group Keepsake — the same physical card, but the album behind it collects contributions from up to 10 people.

When a digital card is the right call

A digital-only card fits events rather than parcels — anywhere a group of people needs to interact with a QR code in real time, with nothing to mail beforehand or collect afterward. An Event Wall is exactly this: a QR sign displayed at the event, guests scan and contribute live, and the finished wall is shared digitally once it's over.

What doesn't change between the two

Privacy and presentation stay identical either way. Both are private and unlisted, with the same optional passcode. Both open to a designed album, not a stream. The only real difference is whether there's an object in someone's hand before they scan — everything after the scan looks the same.